For too long, dementia has been misunderstood. Either feared as an inevitable part of ageing, or dismissed as simply ‘forgetfulness’. Continuing misperceptions about dementia can lead people to conclude, wrongly, that nothing can be done. But at Alzheimer’s Research UK, we are challenging the public to think again.
That’s why this year, we launched our first awareness campaign to address misunderstanding about
dementia. With a refreshed look and feel for the charity, and a powerful new message, we aim to inspire
people to join our fightback. It’s time for us to recognise the reality: dementia is caused by diseases, and
diseases can be fought and beaten through research.
Our message is hitting home. We’re one of the most talked about charities this year according to the YouGov
charity index, and we’ve seen support for our cause grow in the past 12 months – with donations increasing
by an incredible 22%. It means we’ve been able to drive £9.3m into our research programmes. Thanks to you,
over the past year we’ve been able to kick-start major initiatives such as our world-leading Drug Discovery
Alliance: initiatives that will help to change the future for people with dementia.
This is just the start. Dementia is the greatest medical challenge we face, but at Alzheimer’s Research UK
we have a clear vision and the ambition to beat it – the fightback has begun.